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Festival & event creation

Creating New Revenue Centers

Festival & event management & production

Festival & event marketing

Festival & event talent acquisition

Development of sponsor sales & activations

Brand activations (ideation, execution, marketing)

Facility design & management consultation

Strategy & Business Development

TAG offers a broad range of professional event, marketing & production services.

TAG helps sports and live entertainment organizers (festivals, events, venues, teams, leagues) and brands develop amazing fan experiences that lead to a broader audience base, further marketing reach, and greater revenue generation.  Guests numbering in the millions have attended TAG’s portfolio of events.


TAG has a seasoned record of success working on some of the biggest events ever to take place.  TAG is not about quantity, only quality, as TAG only takes on a few clients at a time so that we absolutely give our clients our greatest creative bandwidth.  Our experience is at the highest level, but what really sets us apart is our creativity in our strategy with events.  We meticulously plan through every detail to make sure the guest experience is amazing, and the ROI is delivered.

Decades of experience working with artists, agents & managers.

We are not just a producer, but a true promoter who understands how to create and market events that can be profitable.

Our creativity in innovating unique and cutting edge experiences is top of class.

We are an independent without the conflicts of interest.

We have a strong financial background that brings a balanced approach so we can deliver on budget, on time, and on point.

We offer completely turnkey solutions, or a la carte services, whatever suits your needs best.

Our events create and inspire those “wow” moments that people talk about for decades.

Behind the scenes

TAG is headed up by its President and Founder, Paul Thornton, who has been an independent pioneer in the sports and live entertainment industry for more than twenty years.  Thornton has owned and operated major venues, developed some of the largest events in North America, been an owner/operator for a professional sports team, and a Top 10 ticket seller of concerts in North America.  Thornton has assembled a team consisting of some of the most talented production and marketing specialists in the industry, truly making the experiences TAG creates second to none.

paul thornton

Paul thornton

President & Founder


Talk with our team.

If you would like to have a more comprehensive conversation about your next event or experience, please contact us.

Connecting people with your brand through unique and engaging experiences, both onsite and online.