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TAG Presents chosen by the San Diego 250 Committee to help develop the SD250 Celebration Events

TAG Presents was chosen by the San Diego 250 Committee to lead the coordination of events throughout the 2019 year to celebrate the 250th year of the founding of San Diego, California’s first city.  The celebration will kick off in April with a Port of San Diego event, and culminate with a San Diego 250 community stage and other free local activations at the Wonderfront Festival in November.

Tuesday, March 12, 2019 – NEWS RELEASE

San Diego – Standing alongside a broad coalition of civic leaders, organizations, community volunteers and Kumeyaay representatives, Mayor Kevin L. Faulconer today introduced collaborative efforts to commemorate the City’s 250th anniversary and where California began.

The San Diego 250 initiative is a community-driven effort to create historical and educational opportunities to reflect on the city’s history and leave behind a legacy for the future. The group has met biweekly to plan key events and identify other ways to educate San Diegans on the significance of this moment in time.

“This year we mark a tremendous milestone – 250 years of history, culture and achievement,” Mayor Faulconer said. “San Diego is the place where California began, and we will reflect on our past, commemorate this moment in time and look forward to building a better future for all San Diegans in the next 250 years. I want to thank the many dedicated individuals and organizations that have come together to help celebrate this important anniversary and create opportunities to learn more about our history and heritage as a city and region.”

San Diego today is the eighth largest city in the nation known for its beautiful beaches, active lifestyle and diverse, vibrant communities. The area has been Kumeyaay territory for thousands of years and they continue to be part of the region’s cultural fabric. Kumeyaay representatives have had the opportunity to be a part of meaningful discussions within the working group to aid in the accurate historical representation of their history. This year could be a starting point for a larger Kumeyaay presence in the city moving forward.

The San Diego we know today began on July 16, 1769, and this year the city and regional partners look to commemorate this significant anniversary through three events slated to take place during 2019. The events are free and open to the public:

  • April 11, 2019 – Port of San Diego and Maritime Museum will co-host an event inspired by the arrival of the Spanish sailing ship, San Antonio, into San Diego Bay 250 years ago to the day. The event brings together the Kumeyaay Nation, public officials, the Maritime Museum and honored guests to share in marking the day that San Diego began.
  • July 16, 2019 – Honored guests and officials will gather atop Presidio Park to honor our past and envision our future during a civic ceremony to commemorate our shared history. The event will feature a press conference, dedication of Kumeyaay flag, VIP tour of new exhibits, entertainment and refreshments.
  • September 14 & 15, 2019 – Rich in heritage and bursting with opportunities to explore, Old Town is not only historically significant but provides the perfect location for guests to fully immerse themselves in San Diego’s history and celebrate the future. The weekend-long Founders’ Day Festival will feature entertainment, vendors and activities for the whole family.
  • November 22-24, 2019 – The inaugural Wonderfront Festival will debut with more than 10 stages and over 100 performing bands all along the downtown San Diego waterfront on Port of San Diego parks and piers properties. Bands, comedians, visual arts, yacht parties, water taxis, and lots of games and activities will be spread across two miles of the Ocean’s waterfront in the heart of downtown San Diego. As part of the festival a San Diego 250 stage will offer three days of free entertainment, a second free stage featuring salsa artists, along with other free community activations including the Swoosh aerial exhibitions.

To learn more about the San Diego 250 efforts, visit

San Diego 250 has just released the official press release announcing the upcoming events:


WONDERFRONT Music & Arts Festival Releases Highly-Anticipated Phase 1 Lineup

Monday, June 3, 2019 – San Diego, CA – Following months of excitement and mystery

since the announcement of the inaugural WONDERFRONT Music & Arts Festival, the

highly anticipated lineup has been released to the public. A Phase 2 unveiling of

additional artists will take place later this summer to round out the exciting lineup.

Gracing the 7+ stages, which will be spread out across the downtown waterfront, will be

artists including Miguel, Slightly Stoopid, Ben Harper & The Innocent Criminals, MGMT,

Dimitri Vegas & Like Mike, Nicky Jam, Don Omar, Vince Staples, Tyga, Los Angeles

Azules, Tucanes de Tijuana, Walk the Moon, Phantogram, X Ambassadors, Michael

Franti & Spearhead, Lil Dicky, Big Gigantic, Pennywise, and many more. Later this

summer a couple big surprises will be announced to join the many great artists across

the myriad of genres.

Wonderfront co-founder Paul Thornton states; “Our goal with this lineup was to have it

stacked from start to finish each day with great artists. It’s hard to really call any certain

bands our so-called headliners as so many lines of bands on this festival are all

headliners in their own right. We’ve had a tough time choosing between so many

talented artists across the many genres into the finite number of stage slots available.

We also wanted a great mix of artists across the time slots, so that not all the bigger

names were just playing at the same later times. We really appreciate the artists that

have worked with us to make that possible.”

A core mission of the Wonderfront Festival is to showcase the hottest emerging artists,

beloved stars, and some local favorites. The preliminary lineup achieves these goals

with over 80 artists descending upon San Diego’s waterfront in late November, creating

an exceptional three-day experience at one of the world’s most vibrant festival


Other confirmed artists include:


Alice Merton

Allie X


Andy Frasco & The U.N.

Ari Lennox

Bad Suns

Banda Los Sebastianes


Big Wild

Bob Moses



Bryce Vine

Busta Rhymes



Chrome Sparks



Common Kings

Diamante Eléctrico

DJ Z-Trip

Donna Missal




English Beat



Flatbush Zombies

Ghost Light


Grace VanderWaal


Haddon Cord

Henry + The Invisibles

Hippo Campus

Japanese Breakfast

Jonas Blue

Jordan Hollywood

Lil Baby

Manchester Orchestra

Marie Monti

Moon Taxi

Parquet Courts


Preservation Hall Jazz Band


Rob Machado & Friends





Suicidal Tendencies


The Knocks

The Routine

Thievery Corporation


Tribal Seeds


Victoria La Mala

Wild Prxfits


Ximena Sariñana

Zion & Lennox

A true San Diego festival wouldn’t be complete without some Punk Rock thrown into the

mix. With the inclusion of the Tony Hawk’s Huckjam Stage Wonderfront will present

Pennywise, Suicidal Tendencies, X, Vandals, and DJ Z-Trip. These are some of the

most quintessential bands to be performing next to Tony Hawk’s HuckJam Ramp where

Tony and some of the best pro skaters in the world will be performing their amazing


“I’m excited to bring back the Huckjam format (choreographed and freestyle skating with

live music) after 10 years of hiatus, and there is no better place for it than my

hometown. I’m proud to be involved with Wonderfront, and it’s been a blast helping

handpick the legendary punk bands for our stage.” Tony Hawk, Wonderfront Festival


Rob Machado and Trevor Hoffman, who, like Tony Hawk, became involved in the

festival early on as investors and ambassadors are thrilled with the caliber of the lineup

and the mindful approach that was taken to get it to where it is today.

“It’s exciting to be part of the Wonderfront Festival. I played Street Scene back in the

day and I thought it was so cool to have a festival in downtown SD. And now it’s

back!! Such an amazing group of people have come together to make this happen and

it’s going to be epic. Honored to be included with Trevor and Tony as an ambassador.

Stoked to have the Rob Machado foundation as a partner providing free refill stations

for all festival guests. It’s going to be a really good time. Can’t wait.” Rob Machado,

Wonderfront Festival Partner.

“I’m excited to see San Diego close out the festival season in style with Wonderfront.

Ernie and Paul are a perfect duo for this world class event in a world class city.” Trevor

Hoffman, Wonderfront Festival Partner.

Festival co-founder Ernie Hahn adds; “This event is for San Diego, by San Diego, and

takes the best of the Wonderfront and the Gaslamp at a time of year San Diego needs a

big event to bring us all together. All of San Diego and the greater Baja area are

represented with the genres of music, food, art and experience Wonderfront will bring to

the world November 22-24, 2019. We are really stoked for San Diego and will be

working with everyone to make this incredible!”

The Wonderfront Festival is a true collaboration at its finest by many of San Diego’s

staples in the local music scene. The Belly Up, Music Box, Casbah and RMD Club

Group have all collaborated on the curation of artists to make Wonderfront a truly homegrown


“The Belly Up has been an integral part of the San Diego music scene since the 1970’s

and it makes total sense to be involved with what is truly San Diego’s Music

festival. The lineup reflects the cultural mix of who we are and what we like to see and

hear and eat and drink. Ernie and Paul have ambitiously come up with a concept and a

location that is world class and should be supported by everyone who loves music and

San Diego! We’re proud to be part of the Wonderfront Festival for now and years to

come.” Steve Goldberg, Phil Berkovitz and Chris Goldsmith; Belly Up Entertainment

Tickets will go on sale to the general public on Friday June 14 @ 10am. For those who

subscribe to the WonderLIST, they will have access to pre-sale Early Bird discount

opportunities starting June 7th, as well as hotel room discounts. Visit for information on how to join the WonderLIST.

About WONDERFRONT Music & Arts Festival

A highly-anticipated 7+ stage, 80+ band, 3-day music, culinary and arts festival

descending upon the stunning waterfront of downtown San Diego – “where the city

meets the sea.” The festival will feature stages and activations spread across the

various parks and piers along the Port of San Diego, from South Embarcadero up to

Broadway Pier.

About Wonderlust Events, LLC

Based in San Diego, Wonderlust Events llc is an innovative events and entertainment

company focused on conceiving, creating, and executing impactful, music-based live

experiences delivered across multiple mediums (theatrical, traditional, and streaming

broadcast). Its founders, Paul Thornton and Ernie Hahn, each have over 20 years of

experience in large-scale event promotions, production and creative development.

Media Contacts:

Rick Schloss Kira Finkenberg

619 708-6007 619 204-7342


Friday-Sunday, November 22-24, 2018


839 West Harbor Drive, Suite C2-2

San Diego CA 92101

Ph: 619.340.1070

For tickets, more information and to sign-up for the WonderLIST:


Tapped To Produce Adult Swim

TAG Presents tapped to produce Adult Swim Festival 2019

Banc of California Stadium – Los Angeles, CA

TAG Presents has been chosen by Turner Broadcast Group to produce this years Adult Swim Festival in Los Angeles, CA.  The Festival will take place November 15 – 17, 2019 at the new Banc of California Stadium, home to the LAFC professional soccer club. 

The festival will showcase a diverse lineup of musical performers and comedians, appearing on multiple stages throughout the venue.  As well, there will be a comedy club, and giant activations themed around the Adult Swim television shows. 

TAG will coordinate and manage all venue negotiations, ticketing, talent acquisition, production, and collaborate on marketing campaigns for the festival.

The line-up will be announced this summer and ticket purchase information will be made available at that time.

Adult Swim Festival 2019 is being produced by TAG Presents, a national festival producer with 25+ years experience producing large-scale live events that have drawn millions of people together to some of the largest and most successful events to take place in the United States.

TAG Presents Partners with Uncle Ed’s Damn Good Vodka

TAG Presents has taken on a new client in Uncle Ed’s Damn Good Vodka, forming a new partnership deal where TAG will help Damn Good Vodka roll out this Fall 2019 with a major marketing push.  TAG will work closely with Damn Good’s executive management team to design and execute some amazing experiential marketing campaigns for the Fall, as well as work on digital and social marketing campaigns moving forward.

TAG has been pursued by event sponsors for years to open up the amazing marketing team at TAG for marketing services to brands further outside of just TAG events.  TAG is finally taking this leap in a new partnership model with Damn Good Vodka which will open up the Damn Good brand to the extensive and creative resources that TAG employs with their marketing team.

UNCLE ED’S DAMN GOOD VODKAUncle Ed’s Damn Good Vodka is a clean, simple, smooth, AND delicious Vodka with a charitable purpose that you can feel good about drinking. Damn Good has traded the marketing talk and sales pitch for a simplified mission. This premium vodka is made from Non-GMO corn, is naturally gluten free, and contains zero added sugar.

The Damn Good purpose is about passion – producing a pure, clean, sustainable Vodka that enables the company to support causes around the world that make it a better place. It’s in the spirit of community and Ed’s mission to simplify, sustain and give back, that Damn Good donates a portion of profits from every bottle sold to movements that support global environmental causes. Our main charitable organization that we are supporting at this time is Waves for Water (

For more information on Uncle Ed’s Damn Good Vodka visit:


Music & Wine Festival Postponed due to Coronavirus Pandemic

Monday, March 16, 2020 — San Juan Capistrano, CA — Mission Fest, dubbed “A Country Festival of Elegance” was slated to happen to Saturday May 23, 2020. The Festival was descending upon the pristine equestrian grounds at Rancho Mission Viejo Riding Park as the third installment of the annual MISSION FEST.  Country and Americana bands, great food, wines, craft beers, full bars, games and lots of fun wrapped up in one of the classiest festivals in one of America’s most elegant settings. 

The festival is featuring on stage performances by;


In addition to a spectacular lineup, the festival also includes many experiences that celebrate a sense of the SJC lifestyle, including arts, vendors, great regional wines, local craft beers, delicious culinary experiences, and games and activations, all to align with our missionFEST statement; “We are on Mission to Have Some Fun!”

Now Mission Fest is slated to take place in Fall 2020.  Safety guidelines are being worked out with local and state government officials, and capacity limits established, so that the festival may still take place in 2020.  More information is expected to be released later this summer.

Mission Fest, LLC is a locally owned company focused on bringing the world together through live experiences with a flair of elegance.  The Mission Fest offices are local to our beautiful town of San Juan Capistrano, and the focus of this festival has always been, and will always be, to create a community celebration our neighbors can be proud to showcase to their friends around the world.

Mission Fest is being produced by TAG Presents, a national festival producer with 25+ years experience producing large-scale live events that have drawn millions of people together to some of the largest and most successful events to take place in the United States.


Saturday May 23, 2020

Rancho Mission Viejo Riding Park

San Juan Capistrano, CA

For tickets and more info:

Artist Bio Highlights:

Josh Turner

With his rich, deep voice and distinctive style, MCA Nashville recording artist Josh Turner is one of country music’s most recognizable hit-makers. From his 2003 Platinum-selling debut Long Black Train to his 2017 Billboard No. 1 release, Deep South, Turner has scored multiple GRAMMY®, CMA and ACM Awards nominations and received six Inspirational Country Music Awards. As one of the youngest members inducted into the Grand Ole Opry, Turner has sold more than 8 million units, topped more than 1.5 billion in global streaming and populated radio with such memorable hits as “Hometown Girl,” “Would You Go With Me,” “Your Man,” “Time Is Love,” “Why Don’t We Just Dance” and “Long Black Train.”

Blanco Brown

Blanco Brown has been a grammy nominated engineer & major label solo artist who exploded on the music scene with his own boundary-breaking, multi-colored genre style in 2019.  Billboard named Blanco Brown as one of “7 Country Acts to Watch in 2019”, with the release of “The Git Up” single which shot up to #19 on the billboard charts.  Blanco’s music might be best defined as a mix of two of his personal favorite influences, that of Johnny Cash and Outkast, providing this Georgia native with a sound all it’s own.


2016 ACM “New Vocal Duo/Group of the Year” nominee Parmalee is one of Country music’s most successful new acts: Te Platinum-selling band of brothers is one of only four groups since 2001 to earn three consecutive Top 10 singles from a debut Country album. Since their debut at Country radio, Parmalee has earned over 373 million Pandora streams, 123 million plays on Spotify, over 31 million YouTube/ VEVO views, and 1.7 million Shazam subscribers. Heralded as “Country Music’s Breakout Stars” by MSN Entertainment.

Actor (and rock star talented) Dennis Quaid & the Sharks, plus local favorite The James Kelly Band, round out this fun-filled lineup for Mission Fest 2020.

Meet Paul Thornton of Wonderlust Events

Meet Paul Thornton of Wonderlust Events

Wonderfront Festival in San Diego

Today we’d like to introduce you to Paul Thornton.

Paul, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.

I started by promoting spring break trips to Mexico, and college ski trips, for a vacation company called Ski Masters. I was living in Orange County at the time, as I grew up in Tustin, went to University of San Diego and Cal St. Fullerton and went to work for Ski Masters right out of college. All the entertainment I put on our trips turned in to working with bands and booking them into Southern California venues, and that led me to creating a company called Bravo Entertainment. After a couple of years promoting shows in Southern California, I saw a lot of opportunity in the Northwest and moved to Boise, Idaho. Within two years, we had become the largest concert promoter in Idaho and Montana, and over the next decade grew the company to be the 8th largest ticket seller in North America, the largest promoter in the Northwest US, doing over 700 shows per year across 19 states. We also opened up our own venues, created our own concessions company, our own ticketing company, and our own ad agency. I sold Bravo Entertainment in 2007 and started a company called TAG Presents, with a focus at the time of combining live entertainment into major sporting events. We produced the Honda Ski Tour, Jeep 48Straight and Jeep King of the Mountain events, and then moved the company to Austin, Texas to work on the Formula 1 United States Grand Prix at Circuit of the Americas “COTA”. At COTA TAG designed and opened the Austin360 Amphitheater (won Best New Venue in the World in 2013), did all the entertainment for Formula 1, created the Austin Fan Fest which drew more than 250,000 attendees, led the bid to win the ESPN Summer X Games for Austin and then produced the X Games with a new festival model which produced 5x more revenues and doubled their largest attendance to date, also created RedFest, as well as many other entertainment properties. TAG also led the acquisition of a professional soccer team bringing the Austin Aztex USL Pro soccer to Austin, as well as producing the City of Austin’s 2014 World Cup Watch party event.

TAG Presents continues to produce and promote large scale festivals to this date. Last year TAG produced the Adult Swim Festival at Banc of California Stadium in Los Angeles, the Republic of Texas Biker Rally in Austin, TX, MissionFest Wine Festival in San Juan Capistrano, and the launch of a major new annual festival in San Diego called Wonderfront Music & Arts Festival.

TAG is also a founder and partner in Paragon Presents, an Austin, TX based company that promotes touring concerts in all size venues throughout the southwest, from theaters to arenas.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?

Our industry never seems to be a smooth road, as it is inherently risky. Every event we do we are putting our money on the line. At the end of every quarter you hope you have more winners than losers, as not all shows are going to make money. However, along the way we have learned and grown our capabilities through our vast experiences to really know how to make the best educated decisions and have had a long track record of success in the industry.

And there is always lots of stress. In live entertainment there is no tomorrow for an event, it has to happen on that date or the event gets canceled. Especially with organizing large scale new festivals, like we did recently with Wonderfront in San Diego. This event was very unique to any other, in that in took over almost the whole downtown waterfront, utilizing parks, piers, boardwalks, lots and boats to create a 1.8 mile stretch of festival grounds. Organizing yacht parties, and water taxis, large boats with bands and bars moving people between parks, large activations, 10 stages, 129 bands, 29 DJ’s, for 56,000 people over a late November weekend was quite the feat to pull off. Working with the Port, City and Coastal to get all the permits approved, booking a big lineup for a first year fest, staffing the hundreds of team members to pull off the event, took a ton of work, and a lot of sleepless nights.

On top of that rolling out a new festival is always tough enough, even with a more standard single park venue. But couple the inherent complexities of a downtown waterfront event coming out at the same time the Fyre Festival documentaries hit on Netflix and Hulu, and Woodstock 50 Festival canceling (among some other large festival cancelations) and it created a public perception of fear about buying tickets to a new festival – especially one that sounded so massive as Wonderfront. We kept hearing over and over, “this is too big to be true, there is no way this will actually happen.” But we pulled it off, to rave reviews, and fans loved it. It was certainly a major challenge, but ultimately just fired up myself and our team to succeed.

So let’s switch gears a bit and go into the Wonderlust Events llc dba Wonderfront Festival story. Tell us more about the business.
At TAG Presents our company specializes in developing live entertainment events. We especially understand how to wrap the right live entertainment around sports events and teams to create a 1+1=3 success story, creating new revenue streams and broadening the sports fan base. It’s a fine line in how you utilize entertainment to celebrate a sport and not overshadow it, and that is something we have learned to do extremely well over the years. We also excel above our competition at creating participatory activations for events and sponsor brands that develop amazing touchpoint experiences for attendees that are real and lasting and highly marketable. Sponsors love working on our events as they receive a much higher ROI on their investments because we don’t just sell sponsor space like most events, we have a full activation team that works up the strategy of the activation and executes on it, so that a real benefit is created for the attendee, which thus creates a more emotional touchpoint for the brand to that consumer.

I am proud of the fact that we have never sold out, we have always stayed independent turning down the major conglomerates offers to acquire us and still been able to have strong success in a tight marketplace. We are one of the few independents left operating in live entertainment at the highest levels.

And with Wonderfront Festival, we are extremely proud of the first year event we put on in Nov 2019. It was a ton of work, but the experience and joy we gave people was incredible. The social posts from attendees, the media reviews, the artist notes to us, the sponsors excitement, it was so amazing to read all of it. When you launch a new project like this, to be successful you have to put your heart and soul into it, so when it happens and you give people a weekend of joy, that feeling is a high like no other. And that is what I love about doing this as an independent, and why I believe we have such success, in that we aren’t a conglomerate farming out the work in a ton of different directions, instead we are the ones with the vision, developing the action plans, and executing on it ourselves. We are able to look at a project like Wonderfront from the eyes of what does a true festival fan want, instead of being beholden to accountants on Wall Street worried about stock prices. We knew it would cost us some F&B sales revenues by letting people come and go as they pleased throughout the weekend, but overall it makes the experience that much better for the attendees and the whole city, as this integrates the whole downtown into the festival experience. And yes, it costs us a lot more money to create these yacht parties and water taxis and open them up to every ticket holder, not just VIP’s, but that makes the experience that much more amazing for every single attendee. Creating all the games and hands-on participatory activations costs more money, but it really enhances the guests full weekend. It’s more work, but the extra experience and that reward for our guests is all worth it in the long run.

The passion our team has for really thinking through everything we can deliver in every minute to a guest, to make their weekend absolutely amazing, and then executing on that – that is what truly sets us and our events apart from others.

Has luck played a meaningful role in your life and business?
I have a bit different view of luck. Obviously somethings can just be ‘lucky’, out of the blue happenings. But for the most part I think we make our own luck. Because luck actually happens to us when we have prepared ourselves to grab those moments when they arise. We have done the hard work leading up, so when that ‘lucky break’ arrives we are able to move on it and execute. There are millions of opportunities that present themselves to people that never get grabbed because too many times people hadn’t prepared themselves to even notice the opportunity, let alone act on it. Those are the lucky moments you never hear about because they weren’t grabbed.

I do believe Luck Favors the Bold because the bold are the ones putting themselves out there, doing the hard work, creating the right situations and opportunities to find luck.


  • We wanted to keep our pricing on Wonderfront Festival very affordable. At $229 for a 3 day pass, that literally is less than $2.00 per band on the event. And unlike most other festivals where you have to upgrade and spend a lot more to get into special areas or experiences, we included all that.

Contact Info: