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Live Events

For 25+ years the TAG team has been producing some of the biggest events in North America.

Event Creation & Management

Turn-Key Solutions for all your event, marketing & production needs.

TAG creates and manages a broad range of specialized events and unique experiences from concerts and festivals to elite sporting events, professional competitions, corporate engagements and much more. 

TAG offers a very successful turn-key solution for the creation, strategy, budgeting, talent acquisition, experience design, ticketing, production and promotion for your event.  TAG has worked with the world’s biggest musicians, comedians, and speakers in creating events for a few thousand guests to a few hundred thousand.  TAG is well versed in developing festival events around major sporting events to broaden audience appeal and create new revenues. 

Event design & Ideation

Financial Projection

Financial Management

Talent Aquisition

Marketing & Public Relations

Event Planning & Production

Infrastructure Development

Strategies & Operations

Venue Management



Merch & Sales


Brand Activations

Regulations & Permitting

Contract Negotiations

Tag facilitates events of all sizes across a broad range of industries.

TAG has created and managed major events for premiere clients for over two decades.

ESPN X Games, Formula 1 United States Grand Prix, MotoGP, Circuit of The Americas, TEDx, Major League Soccer Clubs, National Governor’s Convention, The Tibet Fund, The Nature Conservancy, Foxworthy Outdoors, multiple ski resort companies, and many more.

Formula 1 US Grand Prix

Austin Fan Fest

ESPN X Games Austin

FIFA World Cup Watch Party

Adult Swim Festival

United States Moto GP

Wonderfront Festival

Jeff Foxworthy’s REDFEST

Jeep 48Straight Tour

Honda Ski Tour

San Diego Symphony

ROT Rally

Curating Top Tier Talent is at the very core of every successful event.

TAG works with a wide array of artists from all genres creating dynamic line-ups that have entertained millions of fans.

TAG has proudly booked most of the world’s top touring talent for more than two decades.

TAG works at the highest levels to secure top name touring talent at the right guarantees.

The Eagles

Elton John


Tom Petty

Jimmy Buffet

Maroon 5

Zac Brown Band


Eric Clapton

Kanye West

Fleetwood Mac


Roger Waters

Mumford & Sons

Arcade Fire

Kenny Chesney


Black Eyed Peas


Tim McGraw

Enrique Iglesias


Keith Urban


Developing Festivals & Entertainment around Major Sporting Events

Grow your fan base, broaden your audience reach, and develop new revenue streams?

TAG offers key solutions coupled with world-class entertainment that provides a higher level of monetization, turning sporting events into major social events, opening new doors to a myriad of benefits and unique revenue opportunities.

Reach a broader demographic of patrons

The combination of sports + music into a cultural festival experience attracts a much larger, diversified mainstream audience to the event, opening the doorway to building new fans.

Expand marketing reach

Utilizing the artists websites, social pages, fan sites and email databases along with music channels the event now reaches millions more people.

Create Larger sponsorship dollars

Attaching entertainment to the sports event opens the door to many new sponsor companies that wouldn’t otherwise engage.  It also increases the spend of the existing sponsors, as music attachment is a priority these days for most major brands.

Expand press coverage

Creating a festival amplifies the spread of the event’s press coverage.  No longer is the event limited to sports media coverage only, but now is plastered across music, arts, entertainment and lifestyle editorials.

Reach a younger demographic

Music is the #1 touch point to millennials and boomlets, and can elicit an emotional attachment to the sport.  That association with music allows the sport to attach that “cool” factor of the artists to the sporting events brand.

New ancillary revenue streams

Not only will the events ticket sales for the sporting event increase, but new revenues are created through the entertainment event sales, concessions, merchandise, vendors, rebates, and new sponsors.  A four hour revenue window can now become a full weekend of revenues.

We integrate sports, music and lifestyle with the right balance to deliver the perfect experience for the fans.  At TAG we understand the fine-line and equilibrium between engaging entertainment and truly celebrating the authenticity of the sport.” ~ Paul Thornton (founder). 

Paul Thornton

Founder, TAG Presents, LLC.

Learn more about our unique approach.

If you would like to have a more comprehensive conversation about your next event or experience, please contact us.

TAG is more than an events producer. We take a holistic promoter mindset in developing events that amaze audiences and turn profits.