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temecula valley balloon & wine festival to be managed by tag presents

temecula valley balloon & wine festival to be managed by tag presents

As a further acquisition, TAG has taken over the execution production for the 41 year old Temecula Valley Balloon & Wine Festival. Tag launched the new edition of the festival for 2025 in June with a star studded lineup of country artists including Alabama, Cody Jinks, Russell Dickerson, Midland, Walker Hayes, Big $ Rich with Gretchen Wilson, Jamey Johnson, Mitchell Tenpenny, Wyatt Flores and many more… and new activations including an authentic Dive Bar that was an instant hit, even the band members of Midland showed up at the Dive Bar and actually bartended for an hour to the excitement of the many fans that packed into the bar space. As well a new VIP lounge was created that fans loved, and a second main stage was added to the bill.

The many improvements to the camping, load-in, parking and concessions helped the festival receive rave reviews and lifted the attendance across the 3-day festival. The enhancements and new activations as well as an even bigger lineup is already being planned for the June 2026 version of the festival.

TAG to manage the historic la jolla concours d’elegance in la jolla

TAG to manage the historic la jolla concours d’elegance in la jolla

TAG Presents has acquired the historic La Jolla Concours d’Elegance classic car show for Events.com, as part of its new Live Events Division that TAG is operating. Going forward TAG will be the Executive Producer for the event, and already is working on growth plans that involve the addition of an added day of events, including a top level live events performance.

The La Jolla Concours takes place each April in the beautiful oceanside park in the La Jolla Village.

TAG Presents contracted by events.com to build live events division

TAG Presents contracted by events.com to build live events division

Events.com, a growing international platform that works across ticketing, marketing, and events search platforms, has tapped TAG to develop and grow a new live events division for the company. This includes the acquisition of existing festivals and live events properties, as well as the creation of new event properties.

As Events.com prepares for its upcoming IPO (ticker RSVP), its goals for a new live events division is to grow revenues quickly, and build up its client ticketing inventory, while receiving heightened brand awareness in the live events space.

TAG has rolled in the Wonderfront Festival into this new division, and has recently acquired multiple other festival properties to add to the mix. Those properties will be announced in the coming months, along with other acquisitions that are in the works.