As a further acquisition, TAG has taken over the execution production for the 41 year old Temecula Valley Balloon & Wine Festival. Tag launched the new edition of the festival for 2025 in June with a star studded lineup of country artists including Alabama, Cody Jinks, Russell Dickerson, Midland, Walker Hayes, Big $ Rich with Gretchen Wilson, Jamey Johnson, Mitchell Tenpenny, Wyatt Flores and many more… and new activations including an authentic Dive Bar that was an instant hit, even the band members of Midland showed up at the Dive Bar and actually bartended for an hour to the excitement of the many fans that packed into the bar space. As well a new VIP lounge was created that fans loved, and a second main stage was added to the bill.

The many improvements to the camping, load-in, parking and concessions helped the festival receive rave reviews and lifted the attendance across the 3-day festival. The enhancements and new activations as well as an even bigger lineup is already being planned for the June 2026 version of the festival.